Fernando Sanchez

Senior vice president of the ATP players department

About this speaker

Fernando Sánchez, from Malaga by birth, specializes in analyzing the future of tennis. His job consists of contributing to the ATP's strategic plan.

He is a Tennis and Sports executive with broad experience in all aspects of high level strategic operations. Proven track record of successful partnership development, budget management and multi-disciplinary team building. Project management expertise in multiple business areas, including new events, membership, education, coaches, agents and alumni programs, and community relations. Superior organizational, analytical and people skills; results oriented. Effective in developing new programs and processes that improve efficiency.


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